FIFA announced on July 28 that it plans to establish a commercial company to manage its business operations and attract outside investors. The initiative promises to generate $10 billion for football development worldwide. rouesnews.click
The proposal has sparked controversy, with French Football Federation president Philippe Diallo expressing "many questions" about the project. A German Football Federation vice-president described it as an "absolute attack on football," highlighting the growing concerns among football leaders about FIFA's commercial direction.

