NCAA Tournament Viewership Hits 30-Year High

The men's NCAA tournament has reached a 30-year high in viewership, averaging 10.3 million viewers through the Elite Eight. UConn's dramatic 73-72 victory over Duke drew 13.4 million viewers, with the audience peaking at 18.9 million during the final seconds.

Friday's early window featuring Duke-St.John's and Michigan-Alabama averaged 14.2 million, the most-watched since 1992. The Final Four and championship game will air on TBS, TNT and truTV. Meanwhile, the women's NCAA tournament is averaging 789,000 viewers through the Sweet 16, a 1% decrease from last year.