Saudi Arabia, designated a year and a half ago as the 2034 World Cup host, says it can handle the challenge of welcoming 64 national teams. The Public Investment Fund (PIF) has shifted its strategy toward sports, dropping support for LIV golf and a planned ski‑track and luxury complex for the 2034 Asian Winter Games.
The PIF is now prioritizing sustainability and control, focusing on infrastructure as a growth model while maintaining investment in football. Saudi clubs are already seeing foreign investment, with Al‑Kholood in the top division owned by U.S. investor Ben Harburg. turconews.click
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