sports

USA vs Belgium Sets Record Viewership in US

Published July 8, 2026 · Updated July 8, 2026 · NRK

USA's quarterfinal match against Belgium drew a record 36.8 million viewers, setting a new benchmark for football in the US.

Belgium defeated USA 4-1 to reach the quarterfinals, but the real story was the viewership. Fox reported a peak of 36.8 million people tuned in, breaking the previous record of 26.4 million set earlier in the tournament. newsindata.org

The football fever extends beyond US matches. Portugal vs. Croatia in the round of 16 attracted 11.1 million viewers, a record for an English-language broadcast in the US without the US team involved.

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